From Airline Ad to Internet Anthem: How Jet2’s Jingle Took Over Summer 2025

In the age of social media, even the most unexpected sounds can become global hits—and this summer, it’s an airline advertisement doing the talking (and singing). The now-famous Jet2 jingle, “Nothing beats a Jet2 holiday,” has escaped the world of travel commercials and landed squarely in the middle of TikTok, Instagram Reels, and X feeds.

The Birth of a Viral Earworm

Originally designed as a cheerful tune to promote holiday packages, the jingle features a bright, upbeat melody and lyrics celebrating vacation escapes. While Jet2 likely expected it to resonate with travelers, the internet had other plans. Content creators began pairing the jingle with humorous, often chaotic holiday clips—turning a happy travel song into an ironic soundtrack for airport delays, sunburn disasters, and overpacked suitcases.

TikTok’s Role in the Explosion

By mid-summer 2025, the Jet2 jingle had appeared in millions of TikTok videos, covering everything from travel vlogs to pure comedy sketches. The simple, catchy rhythm made it perfect for looping—and perfect for memes. Before long, it was everywhere: weddings, cooking videos, pets in sunglasses, and even completely unrelated skits.

Jet2 Joins the Fun

Rather than ignore the trend, Jet2 leaned in. The airline launched an official TikTok challenge, encouraging users to post their most creative videos using the jingle. The winner would receive a travel voucher worth £1,000, further fueling the wave of content. It was a rare example of a brand embracing internet humor without losing control of the narrative.

When a Meme Meets Controversy

The jingle’s fame reached a new level of complexity when it appeared in a serious White House video, sparking debate over its appropriateness. Singer Jess Glynne, whose voice brought the jingle to life, publicly distanced herself from the political use. This unexpected twist only added to the song’s mystique, drawing in curious audiences who may never have heard it before.

Why It Works

The success of the Jet2 jingle isn’t just luck—it’s a lesson in how modern meme culture thrives. Pairing a relentlessly upbeat song with visuals that are chaotic, ironic, or entirely unrelated taps into a universal online sense of humor. It’s the contrast that makes people stop scrolling.